{"product_id":"the-80-20-marketer-digital-field-guide","title":"The 80\/20 Marketer — Digital Field Guide","description":"\u003cp\u003eTurn the nine steps into work your team can run.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe 80\/20 Marketer · The Field Guide\u003c\/em\u003e is the working companion to Bill Canady’s \u003cem\u003eThe 80\/20 Marketer\u003c\/em\u003e. It follows the book’s eighteen chapters and nine steps: aim small, say one thing, spend where it pays.\u003c\/p\u003e\u003cp\u003eIncludes 48 worksheets, 48 completed Keelson examples, 23 figures, the first ninety days, the marketing month, the one-page marketing plan and a facilitator’s guide. Keelson is the book’s invented case company; its examples show how to complete the work.\u003c\/p\u003e\u003cp\u003eThe complete fillable PDF has 3,282 form fields. Type and save your answers in a PDF reader that supports forms, or print the worksheets and write by hand. The book is sold separately.\u003c\/p\u003e\u003cp\u003eDigital PDF edition. ISBN 979-8-90816-027-8. Delivered through BookFunnel.\u003c\/p\u003e","brand":"Eighty20 Publishing","offers":[{"title":"Fillable PDF","offer_id":68213950120157,"sku":"PGOS-MARKETER-GUIDE","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/1147\/9261\/files\/the-80-20-marketer-field-guide-05b-charcoal.jpg?v=1792253885","url":"https:\/\/cs5ftp-dm.myshopify.com\/products\/the-80-20-marketer-digital-field-guide","provider":"The 80\/20 Institute","version":"1.0","type":"link"}