{"product_id":"worth-every-cent-audiobook","title":"Worth Every Cent — Audiobook","description":"\u003cp\u003e\u003cstrong\u003eMake every product earn its place.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery new product spends hours, cash and attention. The question is whether the right customers will buy it—and whether the business can deliver it profitably.\u003c\/p\u003e\u003cp\u003eWorth Every Cent gives CEOs, owners and business-unit leaders a practical way to choose, fund and launch products that earn their place. Bill Canady brings 80\/20 thinking to the choices behind profitable growth, from the customer problem to the last day of support.\u003c\/p\u003e\u003cp\u003eLearn to:\u003c\/p\u003e\u003cp\u003e• Find the customers and products that matter.\u003cbr\u003e• Test the assumptions before committing scarce resources.\u003cbr\u003e• Build an offer customers can buy and the business can support.\u003cbr\u003e• Review the evidence, simplify responsibly and decide what comes next.\u003c\/p\u003e\u003cp\u003eAudiobook by Bill Canady, narrated using a digital replica of his voice. About 5 hours 20 minutes, in 32 sections.\u003c\/p\u003e\u003cp\u003eIncludes a separate 44-page visual companion PDF for the figures and reference tables in the narration. The paid fillable Field Guide is a separate product.\u003c\/p\u003e\u003cp\u003eDigital edition; no physical item will be shipped. ISBN 979-8-90816-034-6. Delivered through BookFunnel after purchase.\u003c\/p\u003e","brand":"Eighty20 Publishing","offers":[{"title":"Audiobook (Digital)","offer_id":68251735294173,"sku":"PGOS-WORTH-AUDIO","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/1147\/9261\/files\/worth-every-cent-audiobook-9798908160346-3000.jpg?v=1792608048","url":"https:\/\/cs5ftp-dm.myshopify.com\/products\/worth-every-cent-audiobook","provider":"The 80\/20 Institute","version":"1.0","type":"link"}