Worth Every Cent — Audiobook

Make every product earn its place.

Every new product spends hours, cash and attention. The question is whether the right customers will buy it—and whether the business can deliver it profitably.

Worth Every Cent gives CEOs, owners and business-unit leaders a practical way to choose, fund and launch products that earn their place. Bill Canady brings 80/20 thinking to the choices behind profitable growth, from the customer problem to the last day of support.

Learn to:

• Find the customers and products that matter.
• Test the assumptions before committing scarce resources.
• Build an offer customers can buy and the business can support.
• Review the evidence, simplify responsibly and decide what comes next.

Audiobook by Bill Canady, narrated using a digital replica of his voice. About 5 hours 20 minutes, in 32 sections.

Includes a separate 44-page visual companion PDF for the figures and reference tables in the narration. The paid fillable Field Guide is a separate product.

Digital edition; no physical item will be shipped. ISBN 979-8-90816-034-6. Delivered through BookFunnel after purchase.