The 80/20 Marketer — Digital Field Guide
Turn the nine steps into work your team can run.
The 80/20 Marketer · The Field Guide is the working companion to Bill Canady’s The 80/20 Marketer. It follows the book’s eighteen chapters and nine steps: aim small, say one thing, spend where it pays.
Includes 48 worksheets, 48 completed Keelson examples, 23 figures, the first ninety days, the marketing month, the one-page marketing plan and a facilitator’s guide. Keelson is the book’s invented case company; its examples show how to complete the work.
The complete fillable PDF has 3,282 form fields. Type and save your answers in a PDF reader that supports forms, or print the worksheets and write by hand. The book is sold separately.
Digital PDF edition. ISBN 979-8-90816-027-8. Delivered through BookFunnel.