The 80/20 Marketer Field Guide cover

The 80/20 Marketer — Digital Field Guide

Fillable PDF
$10.00
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The 80/20 Marketer Field Guide cover

The 80/20 Marketer — Digital Field Guide

$10.00
TitleFillable PDF

Turn the nine steps into work your team can run.

The 80/20 Marketer · The Field Guide is the working companion to Bill Canady’s The 80/20 Marketer. It follows the book’s eighteen chapters and nine steps: aim small, say one thing, spend where it pays.

Includes 48 worksheets, 48 completed Keelson examples, 23 figures, the first ninety days, the marketing month, the one-page marketing plan and a facilitator’s guide. Keelson is the book’s invented case company; its examples show how to complete the work.

The complete fillable PDF has 3,282 form fields. Type and save your answers in a PDF reader that supports forms, or print the worksheets and write by hand. The book is sold separately.

Digital PDF edition. ISBN 979-8-90816-027-8. Delivered through BookFunnel.

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